Reuters Opinion - Why Web Giants would benefit from a ‘do not track’ policys
Reuters op-ed: "The Federal Trade Commission has issued a report recommending that browsers include a “Do Not Track” mechanism that would allow people to surf the web without sites collecting and sharing data about their activities. In the same way that the “Do Not Call” list hampered that ability of some (but alas, not all) telemarketers to interrupt our dinners with unwanted calls, the idea sounds like bad news for web sites that target ads based on such data. But in the end, such a move could be just what web giants like Google and Facebook need to get their users to opt in to sharing data, rather than opting out."