Chips good for pets - SaveBorrowSpend.co.uk
SaveBorrowSpend explains: "While greasy snacks may not be good for a pet's health, having an animal fitted with a microchip can help pet-owners in a number of ways, an industry commentator explains."

Comment: The use of implanted chips to track pets is old news, but it's always interesting to note that as old as the technology is, they still have to keep explaining it to people. This report from the UK explains why having your pet chipped is a good idea.